Search engines love relevance. They live for relevance. Nothing pleases them more than finding the most informative, appropriate and useful website to match a query. The search engine companies spend millions of pounds / dollars and working hours in attempting to formulate ways by which the rubbish and gibberish can be ignored and only the purest, most useful sites returned. It's a noble quest. They work tirelessly to out-tech, head off and second guess the engine manipulators, the spamdexers, the accidentalists, those who would knowingly or otherwise abuse the integrity of search returns by working the system to return unhelpful and irrelevant pages against queries for their own ends.
The search engines are seeking the foremost authority on a given subject. They want the most reputable sites and those that know the most on a particular topic. The most rewarding approach when seeking to legitimately see your site at the top of the heap is not to ask what search engines can do for you, but what you can do for search engines. It's not up to the search engines to make your site relevant. That's the job of the site owner, and the devlopers and copywriters.
The way you do this is in principle, simple enough - through SEO Copywriting and text-related content and html code cleanly written to answer the algorithmic challenges of the Search Engine Genuises. Engines can't read images or graphics, they cannot determine the relevance of Flash in relation to a search term. The two most important factors upon which they can determine relevance is on the site text and more importantly the links from authoritative sites that are susequently inspired by that text.
The days of the Search Engine Optimaization-Maximization Professionals ( http://www.searchimax.com Home of Atlanta's most professional web marketing" SEO copywriter weaving their magic with perfect keyword selection, placement and Density to achieve wondrous top page rankings are long gone (despite what many will try to tell you).
Of course, keywords are still important, especially in titles as engines prefer nice tight search return matches, but it's more a case of frequency and contextual relevancy, rather than density that improves rankings.
There's a common consensus these days amongst Search Engine Optimaization-Maximization Professionals ( http://www.searchimax.com Home of Atlanta's most professional web marketing" SEO professionals that the major determinant of ranking position for any particular page is down to what happens off the page, in the form of links from other sites. Reputation built on authority that is bestowed by other reputable sites through sheer worth and relevance. Good is good is good. When Barack Obama recently quipped 'you can put lipstick on a pig but it's still a pig' what he's saying (without wishing to be piggy) is that you can't properly disguise something ugly, something unappealing. By the same token quality will always out, as there is a purely market driven economy that demands it. Compelling content gains eyeballs, gains traction, gains authority, gains high search engine placement, gains eyeballs, gains traction, causes viral marketing, shows up in social media and etc.etc.....so it continues.
At www.searchimax.com we understand this clearly and work hard to get the wheels of virtuous organic search engine performance rolling and working in our client's favor.
Appreciating something is all well and good; it's acting on that knowledge that delivers results and at www.searchimax.com a great deal of our work is in partnering our clients to formulate and apply the maximum possible value into site Copy And Content.
Getting authoritative links has become the most difficult aspect of Search Engine Optimaization-Maximization Professionals ( http://www.searchimax.com Home of Atlanta's most professional web marketing "SEO-SEM}, hence the emergence from 2006 of Social Media Marketing as a way to attract links with compelling content, hence the explosion in online articles and blogs. TWITTER, FACEBOOK, etc.
The critical starting point before a word of Search Engine Optimization copywriting has been written is the project scope and definition stage, along with a clearly stated objective and clarified marketing directive.
It's at this point that business objectives need to be clearly defined through goal analysis.
What are we aiming to achieve?
How can we incoporate the "Digirati" and the viral impact that the Obabma Campaign was clearly focused on from the start?
This will help us measure campaign effectiveness and stay on track and focused. We then define our ideal site visitors through audience analysis. Through research, surveys and the like we try to get inside the head of the prospective audience and define the campaign's semantic and "MAX head-space". Content on the site will be directed specifically at them in a language they understand and the universally appeals.
Content needs to press the right emotional buttons to generate positive responses and ultimately inbound links, the the votes and future confidence of the audience.
Similar emotional forces to those that prompt us to buy can also cause us to link, bookmark, Twitter and Digg.
Compelling benefits in the form of content provide visitors the motivation to emotionally invest in a site by linking to it.
At this stage of the Search Engine Optimization-Maximization { http://www.searchimax.com Home of Atlanta's most professional web marketing} SEO-SEM process, we're simply defining an environment in which our intended audience and targeted might best relate to.
"Ask yourself what creates value for your users," + "What is relevant to the eyeballs that are viewing your content?" Google says.
The audience analysis acts as the foundation and the fundamental driving force in the most intelligent of keyword selections -
all part of the semantics and the GUI spacial definition process.
We collaborate with clients to create a list of preferable keywords and phrases that, based on our research, present the best opportunities for attracting potential visitors, customers, links and social media exposure opportunities. We make a point of revisiting the keyword formulation step as part of campaign assessment so that we can hone, tweak and Maximize them as necessary.
It's impossible to repeat this too often or overstress - Content of high value is the key and it's the inbound links that reflect its worth in the eyes of Internet users and therefore the search engines. Of course there are useful SEO-SEM techniques that should also be applied to the site to make it search friendly and at www.searchimax.com we expertly address Optimaization-Maximization -SEO issues such as - site structure, site hierarchy, optimized and themed Tag Naming, social media mix and especially the linakge and reciprocal link quality.
In reality though, it's only worth pursuing additional Optimaization-Maximization Professionals ( http://www.searchimax.com Home of Atlanta's most professional web marketing SEM-SEO through tweaking on a regula basis, once those all-important inbound links have been attracted to the site in the first place.
Tweaking a page for higher rankings before the content has been established as compelling is largely futile. The site is like a beautiful lady that is 'all dressed up, with nowhere to go.'
As those search engine algorithms move further and further away from old school relevance measurements and increasingly assign site importance and authority to off page factors such as social media tagging and blog-driven links, so expert Search Engine Optimization-Maximization ( http://searchimax.com ) copywriters armed with the ability and empathy to prompt inbound links and consequent conversions are finding themselves becoming vital components in search engine marketing campaigns.
We at www.searchimax.com offer passionate, professional and hugely experienced writers, technically astute programmers and developers, and as they are both creative and qualified, our writers are committed to delivering the very best copy solutions to your SEO-SEM and Social MEdia campaigns.
Jim Donaldson
"SEO-SEM Search Engine
Maximization Expert"
gymd@ymail.com
404.216.1571
Atlanta, GA 30168
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