What is a goal and funnel?

What is a goal and funnel? from: GOOGLE ANALYTICS HELP Files

What is a goal and funnel?

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Goals:

A goal is a website page that serve as conversions for your site (with some extra code, they can even be file downloads or on-page actions). Some examples of good conversion goals are:

• A 'thank you' page after a user has submitted information through a form. This can track newsletter signups, email list subscriptions, job application forms, or contact forms.
• A purchase confirmation page or receipt page
• An 'About us' page
• A particular news article

Funnels:

A funnel represents the path that you expect visitors to take on their way to converting to the goal. Defining these pages allows you to see how frequently visitors abandon goals, and where they go. For example, funnels in an e-commerce goal may include the first page of your checkout process, then the shipping address info page, and finally the credit card information page. The only report that shows the funnel path is the Funnel Visualization report.

Jim Donaldson | Webmaster-SEO+SEM | gymmyd@gmail.com | gymd@ymail.com | Atlanta, GA 30168