Social Media Marketing is coming fully into it's own over the past 24-36 months, for both big brands and the small business owner.
As social media networking sites and blogs allow individuals to interact and build relationships, with many companies now showcasing their products and ads, there is potential to build a personal feel to the experience as people re-pin, re-tweet, re-post or just press a like button to indicate their support.
Products and companies can have conversations and the word of mouth effect is driving a new paradigm that instills both loyalty and often opens avenues to new prospects for potential customers.
Additionally, this opens the door for Local Media Marketing to even smaller businesses who can benefit by building brand loyalty even if with only local area coverage.
As a small business owner, you are faced with many choices and can now consider very affordable options to get into the digital ad game, even when you do not have any expertise or a game-plan to follow.
Jim Donaldson | Webmaster-SEO+SEM
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