Web SEO - SEM

Disconnect? Web SEO | SEM

There seems to be a disconnect in today's internet marketing that deals with the search engine monopoly over both pay-per-click and paid search results stacking. It promises web owners/entrepreneurs the proverbial "ever growing  money tree". Yet those who consistently try to abuse the principles of web page content optimization rules, in an effort to confound or to take advantage of newly minted search engine company algorithms, tend to find that it is really just a tricky money trap.

| LOCAL SEARCH |

       

Local search has come to fruition and will continue strong regional growth to take between  40-70% of the search market pie, depending on the aggressiveness of the particular engine's sales team and the popularity of a given keyword search term.

EX:: There is very strong competition for the "USED CAR" search words vs little or no interest in "BICYCLE SHOPS".

The market will bear a great deal of shaking out in the local pushes being propagated by Google, Yahoo, ASK, Microsoft MSN-Bing, along with the other giants that are creating more applications, more software, and more need ?? for all the gadgets, widgets, and toys we so love to buy. Local search is the next big "killer app" for Internet 2.0 and is the future of SEO | SEM.

   

Search Engine Marketing | (SEM) |

Search Engine Marketing refers to paid advertising or pay-per-click (PPC) advertising including sponsored links, auto-clicks, or the ads that appear in sponsored results boxes. Your local business can immediately start generating filtered local web traffic through area-targeted, map-centric sponsored links in Google, Yahoo!, MSN and Ask.

We will create text based ads based on your keywords and locations that are descriptive of your business, so that when a consumer searches for one of those combinations in your market, your ad will appear in the paid search results. For example: Atlanta restaurants. When a consumer clicks on the ad they will be taken directly to your website or landing page on a map showing your location, where they are one step closer to becoming a paying customer.    

Search Engine Optimization | (SEO) |

Search Engine Optimization involves even more precise creation of Web site content “landing pages” specifically tailored to earn high ranks in either organic or naturally searched results. We must perform an in-depth study of your market, your locality, and business model. Next, we will develop both a custom, comprehensive, and economical search engine maximization marketing strategy. Then, we publish locally optimized pages for each of your current web pages (or each different business), submitting them to ASK, Google, Yahoo!, MSN, and the myriad of other search engines using localized paid ads results.

Jim Donaldson | Webmaster-SEO+SEM gymmyd@gmail.com | JimD.Atlanta@yahoo.com Atlanta, GA