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Thursday, March 3, 2011

Google Analytics

Google can do a lot for your website. One thing it does that a lot of website owners don’t take advantage of is offer the free Google Analytics site. This is an intelligence tool that will tell you a lot about your website traffic. You can find out several things, based on date ranges, by registering your website at http://www.google.com/analytics such as:


  • How many visitors you’ve received
  • Whether that number has increased or decreased
  • What is your Bounce Rate for current web pages
  • Which sites refer people to your site
  • Where traffic is coming from
  • Which keywords your site is getting traffic from ranking for
  • How long people stay on your site
  • And much more
  • The Google Analytics information can be very helpful for you and for your SEO  or SEM company. The info can be used in many ways, especially in terms of analysis and in strategic planning. Regularly looking at this information, as well as using the many other tools that Google offers for free to webmasters, could help you gain a competitive advantage, hold your own against competitors trying to move above you, and could help you take advantage of trends and others things happening online.

What should you do with info gathered from Google Analytics?

  1. Use the information to strategize and help determine which of the strategies work best for your business.
  2. Look for areas that need improvement.
  3. If you’re running a Google Adwords pay per click campaign, there’s an entire section devoted to that as well.
  4. Figure out which pages have the highest conversion rate.
  5. Determine what people entering your site ‘want’ and figure out how to give it to them.
There are many ways to use your Google Analytics data reports to your advantage. 

If you need help reading them and acting upon them, consider talking to Jim Donaldson at SearchiMax  
( Atlanta, GA SEO-SEM** )  **Social Media Marketing Strategy and Campaigns - Facebook, Twitter, LinkedIN, Yahoo Local, Bing**   678-667-8769, who can help you with your online strategy from concept through delivery.
He can help you with ongoing website maintenance and content for Social Media, blogs, or local landing pages as well as Google Pay Per Click, Adsense, and Adwords campaigns.    



Jim Donaldson | Webmaster- SEO+SEM |  
JimD.Atlanta@yahoo.com | Marietta, GA 30060

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